campaigns
INSPIRED WOMEN SERIES
As a woman (and mother to a young daughter), there’s nothing more inspiring than seeing remarkable women accomplish extraordinary things. What started as a one-off content piece pitched as a larger 360-campaign, quickly turned into an ongoing J.Jill brand feature. Now in its second year J.Jill’s Inspired Women original video series is one of the professional accomplishments I’m most proud of. From Grammy winners to TED Talk-ers and humble community organizers, the diversity of women in this series is, as the name implies, inspiring.
Rhythm in Blues
Research and interview by J. DeChristoforo Kelley
Shot and edited by Thatcher Adams, Pier 59 Studios, NYC
Arts and Architecture
Research and interview by J. DeChristoforo Kelley
Shot by Thatcher Adams, Pier 59 Studios, NYC
Edited by Van Zimmerman
Cooking for Good
in partnership with Food Network Magazine
Research and interview by J. DeChristoforo Kelley
Shot by Thatcher Adams, Pier 59 Studios, NYC
Edited by Katie Hodgkins
CHRISTIAN SIRIANO FOR J.JILL
Style for women of every age, size and shape. Research and interview by J. DeChristoforo Kelley Shot by Thatcher Adams, Pier 59 Studios, NYC Edited by Van Zimmerman
COMPASSION FUND BIANNUAL CLOTHING DRIVE
J.Jill's customer is very active in her community and philanthropy is a big part of her life. To further engage her with the J.Jill brand and the J.Jill Compassion Fund, we rebranded our clothing drive program to better illustrate that she's not just donating clothes, she's helping rebuild a woman's confidence.
